Why loose leaf tea? Because many (most?) teas in tea bags you buy in the store contain fannings, which are a lower grade of tea & normally what's left over after processing the sorting & crushing process.
Why Steeped Tea? Because Steeped Tea does not have any artificial flavorings added.
About The Company
Steeped Tea is a Canadian company that has started expanding into the U.S. They are considered one of the top successes of Dragon's Den, which is the Canadian version of Shark Tank. Their appearance sparked a heated bidding war between the Dragon's and resulted in the company being deemed one of "The Den's" greatest successes.